When you are trying to get your business off the ground, visibility and costs are the two main factors that will influence whether you’re successful or not. Better visibility equals more customers, but for a long time visibility meant investing a lot of money into advertising and brand promotion. Luckily for you (and for your budget), there’s an easier way to gain visibility nowadays – social media. If you use it right, social media can be an outstanding marketing tool that will increase your brand’s visibility and customer base. Here are the top benefits social media can bring you. 1. Visibility At the risk of sounding repetitive, visibility is crucial for a business, and that’s exactly what social media can offer you. There are numerous social media platforms to target, with Facebook, Twitter and Pinterest leading the charts. Facebook alone has a user base of approximately 1.4 billion. Imagine the opportunities! 2. Building an audience Social media is about socializing, so if you have something interesting to say, people will listen. Coming up with a social media strategy that combines marketing content with casual content can help you build an audience and establish yourself as a reputable brand. 3. Customer Insight Once you’re making a name for yourself, customers will start coming. One of the main advantages of social networks is that they provide detailed analytics, so you can obtain valuable information about your customers, which you can use later on for better targeting. If you’re carrying out your marketing campaign on the social media platforms, you can also target exactly the audience you want, based on various parameters such as gender, age, location and many other factors. 4. Conversion Having multiple communication mediums – text, video, audio – you can carry out much more complex marketing campaigns. It’s easy to generate user involvement when using social media, and from involvement to conversion there’s just one small step. Play your cards right and a lot of visitors can become customers. 5. Trust You don’t want your visitors and customers to see you just as a company trying to sell its product, but rather as a friend, and that’s exactly what social media allows you to become. By staying in touch with your audience, addressing their issues in a timely manner and getting involved with your growing community, you can earn their trust and establish yourself as a serious brand that cares about its customers. 6. Visibility… again Aside from opening a door to a huge user base of social platform users that might be interested in your products, social media platforms also help you become visible outside their perimeters. All your activity on said platforms will be monitored and indexed by search engines, making it a whole lot easier for people to find you via web searches. 7. Efficiency Social media is all about speed. Information travels fast, and so does feedback, therefore social media platforms can be ideal mediums for testing new marketing strategies, and collecting quick feedback. Twitter averages 500 million tweets per day, or roughly 8800 tweets per second. From the moment you started reading this paragraph, roughly 100,000 new tweets went live. We’ll let that sync in for a second. 8. Costs If you sum up all the benefits offered by social media, and try to come with a cost for obtaining the same benefits using alternative methods, chances are the number you’ll end up with will be downright scary. Do you know the beauty of social media? It’s absurdly cheaper than any other tools out there. You can even obtain some pretty decent results without investing any money at all. These should be enough to convince you to go on social media right now.