Influencer Marketing to be affected by Facebook’s New Policy?

Facebook’s new policy says that users will see fewer overly promotional posts in their News Feeds i.e. Pages that post promotional creative should expect their organic distribution to fall significantly over time. Specifically, facebook will be making it harder for posts that push products or app installs, offer entry to promotions or sweepstakes or re-use the same content from advertisements to make it into the News Feed. However, it is still unclear how they are going to determine which posts are overly promotional and how this can be done efficiently at scale.        

How Influencer Marketing Can Place Your Business Ahead of the Competition

Are your customers recommending your brand to others?

Do you need better conversions this holiday season?

Unlike traditional advertising and paid search methods influencer marketing can achieve better results as your business connects with your leads and customers in a more trusted way.

A recent infographic study on The Shelf shows that 92 percent of buyers make a purchase based on trust from other recommendations:

Internet use in India and the development of the Indian online markets

In India the web is now established as a mass market media channel for the wealthy. Email has become a mass market media channel for office workers and professional classes. Mobile (for SMS) is a mass market media channel across many demographics, but while mobile use is very high, mobile devices and the web will not properly converge until late 2010. The main changes in internet access have happened in the last five years and the internet has become an essential part of office life, and plays a key role in many homes.

Social Media Marketing Mistakes To Avoid

Social media marketing requires a delicate balance of advertisement and engagement to be successful. This balance can be achieved in a number of ways, but common pitfalls can derail your marketing plan and reduce the results obtained from your efforts. You’ll never gain the audience desired if you failing to create and share the right kind of content with the right people. In fact, certain types of missteps could result in the loss of 45 percent of your followers. Here are some social media marketing mistakes to avoid when crafting and implementing your marketing plan.


Influencer Marketing – A Double Edged Sword – Amaresh Godbole

Influencer marketing is now one of the key trends defining the digital marketing landscape alongside mobile and content marketing. Simply put, traditional ‘word of mouth’ has been galvanised with the emergence of social influencers.

It’s all about identifying and engaging with the people who create the conversations that can impact brands, products or services. Since they are individuals who are passionate about their topics, they not only pay attention to what’s next, they define the trends, and hence can be a double edged sword if not handled right.

What's highly influential on social media?

Influencers on Facebook and Twitter seem to have a say on the digital medium. 92% of the social media influencers have an account on Facebook, and 83% of them post more than once per week. About 88% of these influencers have a twitter account, and 71% of them tweet at least once a week.

According to a research by SproutSocial, out of the 53% people who use Twitter to recommend any company, service or product, 48% purchase that product or service. Twitter is said to be the number one platform for influencing electronics related purchase decisions, says research by Mashable.

Influencer ecosystems and roles

Sources of influencers can be varied. Marketers traditionally target influencers that are easy to identify, such as press, industry analysts and high profile executives. For most B2C purchases, however, influencers might include people known to the purchaser and the retailer staff. In higher value B2B transactions the community of influencers may be wide and varied, and include consultants, government-backed regulators, financiers and user communities.

Why influencer marketing makes sense for your brand

In offline context, children, family, friends and colleagues - all are big influencers in the consumers' decision to buy something. In online context, influencers are individuals who have a persuasive voice, authenticity and an audience on the web. Brands can leverage these social influencers to gain voice in user content and feedback surrounding their products. This is what influencer marketing is.

Social Media Marketing: Benefits for entrepreneurs

When you are trying to get your business off the ground, visibility and costs are the two main factors that will influence whether you’re successful or not. Better visibility equals more customers, but for a long time visibility meant investing a lot of money into advertising and brand promotion. Luckily for you (and for your budget), there’s an easier way to gain visibility nowadays – social media. If you use it right, social media can be an outstanding marketing tool that will increase your brand’s visibility and customer base. Here are the top benefits social media can bring you.

Social Media Marketing Tips

Social media marketing is no longer a fad. Although it can seem overwhelming at first due to the hype and the always-changing rules, it’s actually quite simple. Yes, it takes awhile to learn the lingo and how to navigate the different sites, but once you do, you’re set. Here are some simple ways to start marketing your business on social media.


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