It wasn't too long ago that businesses caught on to social media marketing, exhausting and exploiting the communication tool until it reached a plateau. Or so we thought. With 97% of small business owners and marketers using social media to engage with potential and existing clients online, focus is now on employing strategies to improve customer experience on these platforms as well as on their websites.
Companies and brands have significantly increased their social media spends even as they find it challenging to measure the effectiveness of their social media engagements according to EY’s second annual Social Media Marketing India Trends Study.
In this digital media age, Social media marketing is a buzz word that we hear quite often. In India, marketers understand & use it to mark their presence by simply creating their page on social media and spending money to promote through banner ads. Interestingly, there is another type of marketing on social media called Influencer Marketing which is an alternative to Google adwords, Facebook ads and Twitter’s sponsored posts.